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Sep 7, 2022Liked by Phoebe Maltz Bovy

unfortunately I know everything about Styles--Bowie's marketing was an "inspiration" and he's had turbo PR for the past 5 years, this is the movie phase of the powerpoint, he'll even be at TIFF. I wrote about his team's using ships (the "he's gay" crowd basically) to keep fandom engaged, it's all pretty elaborate.

But yes--the two guys thing has been peaking over the past few years for sure but it seems to be marketable on a different level, now.

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